I was tasked with promoting the Utah Transit Authority’s (UTA) On Demand service to constituents on the Westside. In Salt Lake City, this service is only available in portions of Council District One, which makes up part of the area of the city known as the “Westside.” It provides affordable, much-needed last-mile connections to popular locations or other forms of public transit.

Since UTA already produced multiple informative videos, I decided the best approach would be to create an informational handout we could distribute online and in-person, social slides summarizing the handout, and a website version of the handout to link to on social and in emails. The handout, social slides, and website post were produced in English and Spanish.